Alum Eshet Ltd. is an Israeli company that develops and manufactures aluminum profile systems. The marketing department relocated, which is now used as the company's official representative head office. One of the main goals was to create a space that separates the current factory, while still representing the design and face of the company to visitors and employees.
The office included a boardroom, marketing department, as well as communal spaces such as the kitchen, restrooms, and storage. It was important to incorporate industrial elements into the design in order to preserve the style of the factory into the new office space. For example, the high bay light fixtures and PVC floors that were chosen are characteristic to many industrial buildings. Additionally, the branding transitioned into a monochromatic geometric style, the logo being made up of black slanted letters with a simple white background, influenced the design concept for the project. Using a replica of the diagonal line in the company's logo for the floor pattern throughout the office space, we created a cohesive design theory linking the interior design to the company's sleek design and branding concept.