The company Alum Eshet produces projects using aluminum. Because of the rising need for the workforce in recent years, with rebranding in the works; the company decided to relocate the planning department to a new office complex that will serve as the design headquarters. The new space will include conference rooms, executive offices, a workspace divided into six teams, a kitchenette, a dining room, and toilets.
The space rented for the project includes about 450 square meters of an industrial and office building — the rectangular area with an east-facing window wall overlooks fields. Plus the basic grid definition was derived from the existing rhythm of windows, which is the dominant element in the space. The rhythm of the windows, as an element, also enters the design itself and continues into the internal division, allowing open workspaces to divide into workgroups.
Photography by Omri Amsalem
As part of the rebranding of the company, we worked with monochromatic colors such as black, gray, and white for furniture, partitions and walls. The use of wooden floors was designed to warm the atmosphere, and the potplants add dynamism and hue to the composition to balance the monochromatic colors in the space. Also, to distinguish the kitchenette and the service spaces, we created "orange" areas that differentiate them from the other workspaces.
In addition, to understand the company's graphic language better, we came to learn the millimetric paper is part of the company's logo, which is used extensively in the design for the coating systems they make at the factory. In order to work with the branding and bring it into space, we took the example of the millimetric paper and created a unique wall in the conference rooms and the open spaces this particular wall is a "centimeter" wall, a magnetic board and an erasure panel which is shaped like square cubes.