top of page
Peretz Arch logo


Ge'ula 29

Tel Aviv, Israel


The interior design of the store used furniture and finishing details from the original building that were kept or slightly updated. Also, the interior design of the store was done with the honesty of the material in mind and the use of natural materials. Exposed concrete in the floor and staircase, brass in the hanging rods for clothes and curtains of woven and shed fabrics that produce a tactile and illuminated softness. The shop counter is made of local Israeli Hebron stone that has been processed into an impressive and unique piece of furniture. In the absence of a storefront to the street, the construction of the building was changed to an arch that invites those walking on the street to enter the store and accompanies the visitors from the front of the building into a series of situations to the display space. The project was done while observing, searching, preserving and highlighting the hidden treasures in the building, these come to life through proper design of the space, use of natural materials and accurate lighting.

More Projects

Located in the heart of the new city center, less than 200 meters from the beach, is the Ge’ula neighborhood. Ge’ula neighborhood is one of Tel Aviv’s most attractive and sought-after areas, due to its location in the city’s epicenter and its proximity to the sea. In recent years, the area has undergone an accelerated renewal process aimed at preserving its unique urban beauty. Ge'ula Street, located in the center of the neighborhood, is a prime destination for affluent residents.

bottom of page