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The Shlomo Hochman House located on the corner of Muhaliber and Sheffer St. was built by the Israeli contractor Israel Friedberg in 1922 as a one-story residential building. The building style is eclectic, with influence from the local Arab style. Over the years, since 1930, two additional floors were added, in the international style.

The balconies provide functional shading for both sides of the street.  Crown molding was used on the facade of the balconies. The stairwell and the main entrance were highlighted by a vertical "thermometer" window, which breaks the symmetry, and emphasizes the functionality value of the international style. Starting in the 1960s, small businesses populated the neighborhood, and the ground floor of the Hochman House was converted into a commercial space.

Rabinowitz Shaffer

Tel Aviv, Israel

In collaboration with:


The interior design of the store used furniture and finishing details from the original building that were kept or slightly updated. Also, the interior design of the store was done with the honesty of the material in mind and the use of natural materials. Exposed concrete in the floor and staircase, brass in the hanging rods for clothes and curtains of woven and shed fabrics that produce a tactile and illuminated softness. The shop counter is made of local Israeli Hebron stone that has been processed into an impressive and unique piece of furniture. In the absence of a storefront to the street, the construction of the building was changed to an arch that invites those walking on the street to enter the store and accompanies the visitors from the front of the building into a series of situations to the display space. The project was done while observing, searching, preserving and highlighting the hidden treasures in the building, these come to life through proper design of the space, use of natural materials and accurate lighting.

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