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Peretz Arch logo

Soul & Pepper is a young, up-to-date, high-quality and dynamic brand, providing an overall design solution for offices from the design stage to the execution of the workspace in a short amount of time at attractive prices. The store offers 'A One Stop Shop': providing the entire design experience in one place and one language - From workstations, kitchens, complementary furniture, such as sofas and armchairs to lighting and accessories. Therefore creating a comprehensive and efficient solution that accompanies the entire design process in one place. The brand appeals to designers or customers who are looking for creative inspiration for their business.

As a relatively small store, 133 square meters, our mission was to present in a limited space the richness and variety of materials in the products the brand has to offer. Active work stations known as 'display cells' demonstrate to the client a vision that can be easily achieved in any office environment.

Soul & Pepper

Tel Aviv, Israel

133 sqm

Photography by Sasha Dubinsky


We used intense colors, materials and textures to characterize the different spaces within the space. You enter the store into the blue space that contains the conference room and kitchen, nearby is the pink space which is a display space for a small kitchen in the office and is also the active kitchen in the store.

We've created a variety of colored booths that appeal to young high-tech companies and startups and invite the customer to experience the store. The colorful design also stands out from the shop window to emphasize the depth of the store. The wooden parquet flooring in space also creates separation, with the rest of the space providing formal positions to a target audience for clients, such as law firms. The planned sale stand is the white and neutral stand placed in the center of the store, it is actually on top of a white background wall displaying the variety of materials and textures. Despite the defined sales position, all workstations or display cells are fit to serve as a sales position which shows off the multi functional aspect of the brand.

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